With global e-commerce on the rise, logistics networks are facing mounting pressure to manage not just high-volume but also high-emotion shipments. For instance, shipping rakhi to Sweden during Raksha Bandhan a celebration that represents the bond between siblings has emerged as a rising micro-trend in cross-border commerce. https://www.tumblr.com/thedesifoodpost/782860804898832384/navigating-cross-border-e-commerce-how-cultural?source=share