One of Jennifer Shurts’ key insights is the power of purpose as a competitive advantage. In a marketplace saturated with products and services, it is a company's values and mission that create lasting differentiation. Shurts works with leaders to uncover and articulate their core purpose both personally and organizationally and then align that purpose with their strategy and culture. https://medium.com/@jennifershurts.works/jennifer-shurts-redefining-leadership-through-purpose-and-creativity-85b605b180e7