With the world becoming increasingly connected, consumer attitudes towards global shipping have changed. It is no longer unusual for an e-commerce site to take orders for rakhi to New Zealand, or Diwali sweets to copyright, or Lunar New Year gifts to the U.S. What was previously viewed as complicated, high-cost cross-border shipping is now a major differentiator for online brands. https://www.articleted.com/article/949307/350067/Navigating-Cross-Border-E-Commerce--Global-Festive-Deliveries-Lessons