For example, a hook enables you to insert a picture towards the header or Show a product inside the footer in the page. By default, PrestaShop's deep URLs (which is, certain pages rather than on-line the domain identify) are uninformative to both consumers and search engines like google and yahoo: https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-automatic-google-rich-snippets-json-ld-open-graph-seo.html